One of the first building blocks for any new academic venture is understanding the potential market size or impact for a new technology or product. In this episode we discuss with leading investor and advisers the approaches and considerations when assessing and validating the true market opportunity for a proposed new business.
Topics to be covered:
- Market Sizing: How to approach market potential and scale of opportunity as well as some common mistakes entrepreneurs make in their initial approach.
- New Markets: How to assess market potential for a new product or services where there is minimal data available
- Business Model Considerations: Further factors considered by VCs and investors in early-stage academic ventures
To ask questions during the event, click the 'raise hand' icon or submit a question on slido.com using the code #R13012.
Manjari is a partner in Amadeus Capital Partners Early Stage investment team, focused on investing in start-ups and spinouts centring on machine learning and quantum technologies, in the Oxford innovation cluster and other UK university centres.
Manjari joins with more than a decade of experience in commercialising university intellectual property (IP) and a PhD in Machine Learning and Autonomous Vehicles, completed at the University of Oxford as a Rhodes Scholar. Manjari has expertise in sourcing high-growth companies, helping founders to build a defensible technology moat around their start-up and drive referenceable commercial validation.
In previous roles, Manjari was an investor with IP Group for several years and commercialised university IP as a Technology Transfer Manager at Oxford University Innovation. She holds a PhD from Oxford University.
,Dr Fabio BianchiNick is an experienced entrepreneur and technology equity analyst who was most recently Managing Director leading Investments at Blenheim Chalcot, the UK’s largest venture builder, and now leading new strategic projects with the BC Founding Partners. He has over 20 years of experience as an entrepreneurial CEO, investor and advisor on funding having founded multiple technology businesses (including Milkround Online, StrategyEye and EditorEye) and previously ran European Internet and Software equity research for a US investment bank. He started his career as a strategy consultant with Monitor Company.
Nick holds an MA in Engineering from Cambridge University.
DOI: tkCUX9IffCOoFtGxPf6o_prepost_2
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