A Price Driven Hazard Approach to User Retention.
Customer loyalty is crucial for internet services since retaining users of a service to ensure the staying time of the service is of significance for increasing revenue. It demands the retention of customers to be high enough to meet the needs for yielding profit for the internet servers. Besides, the growing of rich purchasing interaction feedback helps in uncovering the inner mechanism of purchasing intent of the customers.
In this work, we exploit the rich interaction data of user to build a customers retention evaluation model focusing on the return time of a user to a product. Three aspects, namely the consilience between user and product, the sensitivity of the user to price and the external influence the user might receive, are promoted to effect the purchase intents, which are jointly modeled by a probability model based on Cox's proportional hazard approach. The hazard based model provides benefits in the dynamics in user retention and it can conveniently incorporate covariates in the model. Extensive experiments on real world purchasing data have demonstrated the superiority of the proposed model over state-of-the-art algorithms.
Publisher URL: http://arxiv.org/abs/1710.07071
Keeping up-to-date with research can feel impossible, with papers being published faster than you'll ever be able to read them. That's where Researcher comes in: we're simplifying discovery and making important discussions happen. With over 19,000 sources, including peer-reviewed journals, preprints, blogs, universities, podcasts and Live events across 10 research areas, you'll never miss what's important to you. It's like social media, but better. Oh, and we should mention - it's free.
Researcher displays publicly available abstracts and doesn’t host any full article content. If the content is open access, we will direct clicks from the abstracts to the publisher website and display the PDF copy on our platform. Clicks to view the full text will be directed to the publisher website, where only users with subscriptions or access through their institution are able to view the full article.