3 years ago

Change in public support for the introduction of plain packaging and new, enlarged graphic health warnings in the Australian state of Victoria, 2011-2013

Introduction

Since December 2012, all Australian tobacco products have been supplied in packaging that is a standardised drab brown colour with uniform fonts. The implementation of plain packaging coincided with the introduction of refreshed graphic health warnings (GHWs) that increased in size from 30% to 75% of the pack face, with coverage of the pack rear maintained at 90%.1

A slight rise in opposition to plain packaging among Australian smokers was reported immediately prior to implementation, followed by a significant increase in support, from 28% preimplementation (late 2011 to early 2012) to 49% postimplementation (early 2013).2 No data on the views of former or never smokers have previously been published.

Methods

We undertook cross-sectional telephone surveys in November and early December of 2011, 2012 and 2013 with representative samples of adults who reside within the Australian State of Victoria. The sample frames...

Publisher URL: http://tobaccocontrol.bmj.com/cgi/content/short/26/6/627

DOI: 10.1136/tobaccocontrol-2016-053238

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