3 years ago

Donor incentives improve cardiovascular disease risk profile and donation rates

Ruchika Goel, Debra Kessler, Vijay Nandi, Caroline Ortiz, Christopher D. Hillyer, Beth H. Shaz

Abstract

BACKGROUND

Blood centers may offer point‐based reward systems or cardiovascular disease (CVD) screening to incentivize donors. However, combining these incentives to improve CVD risk and blood donation rates has not been studied.

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