Journal of Clinical Epidemiology
Journal of Clinical Epidemiology
5 years ago

A randomised trial found online questionnaires supplemented by postal reminders generated a cost-effective and generalisable sample, but don’t forget the reminders

To compare the response rates, data completeness and representativeness of survey data produced by online and postal surveys. Study Design and Setting A randomised trial nested within a cohort study in Yorkshire, United Kingdom. Participants were randomised to receive either an electronic (online) survey questionnaire with paper reminder (N=2982), or paper questionnaire with electronic reminder (N=2855). Results Response rates were similar for electronic contact and postal contacts (50.9% versus 49.7%, difference = 1.2%, 95% confidence interval -1.3% to 3.8%). The characteristics of those responding to the two groups were similar. Participants nevertheless demonstrated an overwhelming preference for postal questionnaires, with the majority responding by post in both groups. Conclusion Online survey questionnaire systems need to be supplemented with a postal reminder to achieve acceptable uptake, but doing so provides a similar response rate and case mix when compared to postal questionnaires alone. For large surveys, online survey systems may be cost saving.

Publisher URL: www.sciencedirect.com/science

DOI: S089543561730255X

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