How minimal executive feedback influences creative idea generation
by Hicham Ezzat, Anaëlle Camarda, Mathieu Cassotti, Marine Agogué, Olivier Houdé, Benoît Weil, Pascal Le Masson
The fixation effect is known as one of the most dominant of the cognitive biases against creativity and limits individuals’ creative capacities in contexts of idea generation. Numerous techniques and tools have been established to help overcome these cognitive biases in various disciplines ranging from neuroscience to design sciences. Several works in the developmental cognitive sciences have discussed the importance of inhibitory control and have argued that individuals must first inhibit the spontaneous ideas that come to their mind so that they can generate creative solutions to problems. In line with the above discussions, in the present study, we performed an experiment on one hundred undergraduates from the Faculty of Psychology at Paris Descartes University, in which we investigated a minimal executive feedback-based learning process that helps individuals inhibit intuitive paths to solutions and then gradually drive their ideation paths toward creativity. Our results provide new insights into novel forms of creative leadership for idea generation.Publisher URL: http://journals.plos.org/plosone/article
DOI: 10.1371/journal.pone.0180458
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