3 years ago

The Strength of Social Norms Across Human Groups.

Harrington, Gelfand, Jackson
Social norms are a defining feature of human psychology, yet our understanding of them is still underdeveloped. In this article, we present our own cross-cultural research program on tightness-looseness (TL)-which draws on field, experimental, computational, and neuroscience methods-to illustrate how going beyond Western borders is critical for understanding social norms' functions and their multilevel consequences. Cross-cultural research enables us to account for the universal features of norm psychology but also explains the great cultural diversity we see in social norms around the globe.

Publisher URL: http://doi.org/10.1177/1745691617708631

DOI: 10.1177/1745691617708631

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