Rhetoric and hegemony in consumptive wildlife tourism: polarizing sustainability discourses among angling tourism stakeholders

Nature-based tourism frequently results in controversies over access rights, but also over how resources should be managed and utilized. In this article, we explore disagreements on management strategies and angling practices, which followed in the wake of the gradual introduction of increasingly strict harvest regulations in salmon angling in the Orkla River of Norway. Different views on what represent the most severe threats to the salmon stock appeared in this case to originate in rather complex patterns with respect to the ways stakeholders related to and engaged with salmon, rivers and nature in general. The identification of incompatible goals and motives of various categories of stakeholders has for long been a dominant approach in research on these types of conflicts. In this contribution, we broaden the scope by exploring how such controversies involve competition for hegemony with respect to how management and angling practices should be discursively framed.